The Plaid Group

When you think about it, a brand story is a lot like the Scottish plaid, or tartan. Woven with the many colors found in nature in a particular area of the Scottish Highlands, the tartan plaid tells the story of the family it represents and all the things the family has grown to stand for over the generations. A brand story is woven too. This time with three distinct and necessary elements—branding, marketing and communications—to create an identity, and a story, that is as unique and meaningful as the one told by that tartan plaid. And that’s why the The Plaid Group was founded: to help businesses find their identity and tell a story worth remembering.